PRESS RELEASES

Western & Southern Open and Rookwood Pottery Co. Partner to Create the 2012 Center Court Rookwood Cup, the First to Bear the Historic Name

Date: 8/6/2012

Posted by: Rookwood Pottery

                                                 

Contact: Lisa Biank Fasig
JZMcBride and Associates
lisa@jzmcbride.com
513.231.5115

Western & Southern Open and Rookwood Pottery Co. Partner to Create the
2012 Center Court Rookwood Cup, the First to Bear the Historic Name

Millions of Worldwide TV Viewers Expected to Watch Rookwood Cup Presentation

CINCINNATI (Aug. 6, 2012) – In a partnership that joins two of the region’s most enduring legacies, the Western & Southern Open and the Rookwood Pottery Co. have agreed to produce the Center Court Rookwood Cup, the first ATP World Tour and WTA trophy to carry the historic Rookwood name.

Under terms of the agreement, Rookwood will create two perpetual trophies for tournament use and 12 smaller trophies to be distributed to the players – six champion and six runners-up, including doubles. It is the third consecutive year that Rookwood created the player trophies – the first it has naming rights – and all will be handcrafted at Rookwood’s studios in Over-the-Rhine, Cincinnati.  

“Both Rookwood and the Western & Southern Open have rich Cincinnati histories reaching back more than a century,” said Martin Wade, owner of Rookwood Pottery. “In fact, in 1899, the year of the first tournament, Rookwood’s artists created the winner mementos, including a tankard and six ale mugs, as well as a tobacco case.

“Today, the Rookwood Cup represents the best of the trophy line made by Rookwood artists and is a continued source of Cincinnati pride and vision.”

The 2012 tournament will be played from Aug 11 to 19 at the Lindner Family Tennis Center in Mason, Ohio. Almost 60 million television viewers from 160 countries are expected to watch as Roger Federer, Serena Williams and Maria Sharapova compete to win the Rookwood Cup. Immediately following the tournament, the cups will be shipped to winners and runners-up in places as far off as China, Serbia and Belgium – much like the 2012 World Choir Games trophies, also created by Rookwood Pottery.

“The tournament has grown exponentially over the past century and is seen across the globe,” said Western & Southern Open CEO Elaine Bruening. “We think it’s a perfect chance to show off the beauty and artistry of our city to the world, and that’s why we chose Rookwood.”

The trophies have come a long way since 1899. As part of the agreement, Cincinnati artist Roy Robinson redesigned this year’s trophies for Rookwood, making them slightly smaller and lighter, with an earthier glaze palette of burgundy and green. Rookwood’s own artists took over the sculptural and molding work, including the foliage that carries over the lip of the cup.

The Center Court Rookwood Cup will be on display at the entrance to the player’s lounge, it will be televised on court during the finals, and the Rookwood Cup name will be written into the final script of CBS announcers, reaching millions. The 2011 Western & Southern Open, for instance, attracted 58.9 million TV viewers, with 8.65 million domestic and 50.3 million international, according to Western & Southern Open.

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About Rookwood Pottery

Founded in 1880 by Maria Longworth Nichols as the first female-owned U.S. manufacturing company, Rookwood Pottery won the grand prize at the 1889 Paris Expo, transforming the world’s perception of American art. It became one of America’s most coveted luxury brands in the 20th century and can be found in grand homes, hotels and public spaces including Union Terminal in Cincinnati, the Mayo Clinic, Rochester, and Grand Central Station, New York. From its studios in Cincinnati, Rookwood’s uniquely talented artists craft art tile, art pottery, corporate gifts and special commissioned products for designers, architects, homeowners and businesses. Rookwood sets the standard for what can be achieved in design and ceramics. Visit Rookwood at www.rookwood.com, on Facebook at http://www.facebook.com/rookwoodpottery or on our Twitter page at http://twitter.com/RookwoodPottery.

About the Western & Southern Open

The Western & Southern Open will be held August 11-19, 2012 at the Lindner Family Tennis Center, 20 miles north of Cincinnati in Mason, OH. It is the nation’s oldest professional tennis tournament still held in its original city. The tournament is one of the prestigious ATP Masters 1000 events on the men’s tour and a Premier 5 event for the Women’s Tennis Association (WTA) – making it one of only five events in the world outside of the grand slams with events of that caliber occurring during the same week at the same venue. A recent study conducted by the University of Cincinnati concluded that the event generated $62.5 million in economic impact in 2011. The event is seen by more than 59 million people in 160 countries worldwide and is broadcast domestically on Tennis Channel, ESPN2 and CBS. The tournament is also one of the last stops on the Emirates Airline US Open Series prior to the US Open in New York.

Since 1974, the tournament has contributed more than $8.7 million to its beneficiaries: Cincinnati Children's Hospital Medical Center, the Barrett Cancer Center and Tennis for City Youth.